CATHERINE CURRIE DESIGN
CATHERINE CURRIE DESIGN
Nike: Be You, Be Great
Nike inc. Footwear Graphics Intern Project
“Nike: Be You, Be Great” is a women’s shoe collection created for Gen Z women off the court. I trend-forecasted style insights to create a collection that reflects Gen-Z fashion today. Gen Z Her is wearing maximal and juxtaposing pieces that contradict each other which creates a melting pot of ideas. Here, I’m comparing sporty with chic, elegant with grunge, pink with black, etc.
I 3D-rendered an Air Force 1, Dunk Low, and Blazer Low; 3 Nike shoe models Gen Z girls love rockin’.
Footwear Graphics, 3D Rendering, Apparel Graphics, Trend-Forecasting (2023)
Milwaukee United FC
Sports Identity Design
Through research, conceptual ideation, and design execution, I created an identity system for Milwaukee’s up-and-coming MLS Soccer Team “Milwaukee United” through visual marketing solutions that will consider Milwaukee’s history, market, fan base, visibility, viability, community, and more.
Sports Identity, Branding, Motion, Apparel Design (2023)
My Little Experiment
Pino Gris Label Design
As what started as a typographic experiment on an Illustrator art-board turns to a fictitious, florally-infused Pino Gris label design project. I enjoy starting a project with no plan and seeing where my creativity takes me — hence the name “My Little Experiment”.
Packaging Design, Product Photography, Typography, Illustration (2024)
Morale IPA
Boost your Morale with More Ale!
Morale is a Fruitful Probiotic IPA from the fictitious brewing company ‘Kick Rocks Co’. I wanted to feminize the consumption demographic for India Pale Ale by introducing fun and inviting colors and flavors. The flavors include Blueberry, Orange Mango, and Green Apple.
Packaging Design, Branding, and Illustration (2022)
Poppi Drink Target Ad
In my Art Direction class, I was assigned a random item to advertise fictitiously as a Target Ad. Assigned with the drink ‘Poppi’, I decided to collide Target branding with trendy design aesthetics. Through visual research and concept sketching, I came up with this summery and bright scene.
I had the pleasure of art directing CJ Foeckler who photographed this shoot.
Instructor: Brian Pettit of GMR Marketing
Art Direction, Advertising (2022)
MIAD Professional Preparation Plan
MIAD’s Professional Preparation Plan is a pamphlet sent home to students, parents, and professors informing them about academic advising and how to further push their professional and career development.
I did this project during my time as a Student Graphic Designer in the MIAD Career Services office.
Layout Design (2022)
Posy Sun-wear
Smell the roses! (literally)
Posy is a fictitious sun-wear brand that utilizes scratch-n-sniff tags as a unique selling point when compared to similar brands. The scent is correlated with the flower pattern on the given dress. (Ex: “Smell the roses!” on a rose-patterned dress.) The identity of the brand reflects the feminine, light, and airy demographic that would be rocking these pieces all summer.
For this brand, I have created 4 hangtags, 4 shirt labels, 4 patches, 1 pants label, 1 joker, 1 necklace pack, and 1 brand box.
Packaging Design, Branding (2022)
Poster Design
Poster design has always been one of my favorite pastimes. Here’s a collection of personal posters, commissioned posters, and school assignment posters from the beginning of the pandemic to now!
See more on my instagram :)
Poster Design (2020-2024)
