Posy Sunwear

Smell the roses! (literally)

Posy is a fictitious sun-wear brand that utilizes scratch-n-sniff tags as a unique selling point when compared to similar brands. The scent is correlated with the flower pattern on the given dress. (Ex: “Smell the roses!” on a rose-patterned dress.) The identity of the brand reflects the feminine, light, and airy demographic that would be rocking these pieces all summer.

For this brand, I have created 4 hangtags, 4 shirt labels, 4 patches, 1 pants label, 1 joker, 1 necklace pack, and 1 brand box.

Packaging Design, Branding (2022)