Poppi Drink Target Ad

In my Art Direction class, I was assigned a random item to advertise fictitiously as a Target Ad. Assigned with the drink ‘Poppi’, I decided to collide Target branding with trendy design aesthetics. Through visual research and concept sketching, I came up with this summery and bright scene.

I had the pleasure of art directing CJ Foeckler who photographed this shoot.

Art Direction, Advertising 2022)